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  • Gary Vaynerchuk @ Business Squared

    Gary Vaynerchuk @ Business Squared

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    Brio Group

    Always looking for opportunities to broaden our minds, we jumped at the chance to see Gary Vaynerchuk speak at the Business Squared event this week. The “serial entrepreneur” and four time NYT bestselling author honed in on social media, maximising our investments therein, and the way we’re consuming media today. Here are our major takeaways…

  • Creativity versus Your Smartphone Addiction

    Creativity versus Your Smartphone Addiction

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    Brio Group

    I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I was reminded of this TED…

  • CMO’s Guide to Social Media Sites

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    Belinda Vesey-Brown

    The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than…

  • Take the stairs!

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    Belinda Vesey-Brown

    On any normal day, due to complete laziness I would probably take the escalator. If you presented me with the opportunity to have ‘fun’ whilst climbing a set of stairs, I’d definitely consider it. The Fun Project – Piano Staircase was an initiative of Volkswagen to see if by making the daily chore of climbing the stairs to be ‘fun’, would…

  • Kevin Allocca: Why videos go viral

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    Tanya Heading

    Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. (This is the first talk posted from an amazing TEDYouth event. Many others will come on line next month as part of our TED-Ed launch. “In…

  • The Joy of Books

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    Belinda Vesey-Brown

      Books are more than pages of text and images and this gorgeous stop-motion animation video for Type Books, in Toronto Canada, reminds us of the joys of books. It also helps to remind us of the joy of wandering though the cramped shelves of the local neighbourhood bookstore, deciding which book has the potential…

  • Hey Big Nose!

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    Belinda Vesey-Brown

    A great campaign for a product not normally associated with clever marketing, functional yes, clever no … An air conditioning company in Argentina ran a campaign offering discounts on their products to people with big noses, arguing that the big noses needed the filtered air the most. Put your snozz in the instore display, if…

  • Google Street View Now Shows Ski Slopes

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    Belinda Vesey-Brown

    The Google Street View snowmobile had been out and about capturing imagery for ski resorts using a special-made snowmobile made during the 2010 Winter Olympics. How awesome is this! Take a look at the YouTube below, it is amazing what they are able to show us with Google Maps now. Yours in Google Street Viewing,…

  • Carlsberg Cinema Bikers Stunt

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    Belinda Vesey-Brown

    Carlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle. The reactions are priceless, as you will see, with some…