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Old Spice returns with the new Scent Vacation Campaign
On the back of the phenomenal success of the Old Spice ‘The Man Your Man Could Smell Like’ Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent Vacation Campaign. If you were hidden under a rock for…
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Eat your way to the music
Eclectic alternative rock heroes, the Flaming Lips, have always been known for their creative approach. Last year frontman, Wayne Coyne, took his obsession with fake blood to a new level, and created a one off poster made from his own blood. Earlier this year, the Flaming Lips released the track ‘Two Blobs Fucking‘ as 12 separate…
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To goo, or not to goo? That’s Cadbury’s eternal question
Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its going to be a long hard year (or roughly 8…
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NAB’s social media win: the clever Valentine’s Day tweet
I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day,…
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Internet state of play 2010
The internet and its technologies is something that we as a community sometimes take for granted. Now more than ever, the internet is being embraced by companies worldwide. Discover how Brio Group can help harness your company’s digital capabilities. While many of us are aware of our own internet use, such as the number of…
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Social media for business
Social Media is fast becoming a must-have for every business moving and expanding forward in the online space. Brio Group helps clients with full social media packages and the expertise to maximise social media impact. Businesses are fast learning their presence in social media networks is now an important part of their marketing and communication…
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YouTube for business
Have you ever considered YouTube as part of your digital marketing mix? It’s free, easy to use, and you can customise your channel to compliment your company’s branding. It’s a proven platform that allows you to share videos to existing and new audiences, integrate video content on your website or Facebook page, and can help…
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Aussie James West tracks down the Trans in time for Thanksgiving
Each year there must be millions of emails about Thanksgiving preparations hitting American inboxes from loved ones. Nothing unusual there. It’s a big holiday and no doubt takes loads of organising. Florida’s Tran family send dozens of preparation emails each year; but unbeknown to them the James West (one of their relative’s partners) they’ve been…
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“What’s my line?”
“You’re probably too young to remember”, was the response I received at a party this weekend. And I sure was!!! “What’s my line?” was a popular game show from 1950-67… when they had black & white TV! The idea of the game show was for 4 panelists to guess a person’s occupation by asking questions…