How Accessible Is Your Website?
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What is happening in our world?
We make it our job to ensure your audience hears and understands what you have to say. Every now and then, we have some things to say ourselves.
This is where we share our client’s successes and promote what is happening in the world of accessibility and design
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Fortunately, accessibility standards like WCAG help shine a light on which fonts provide the most inclusive website experience for all users. To achieve web accessibility and minimise confusion for your website visitors, you should use as few fonts as possible…
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Healthcare Marketing – Health Navigator
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Let us share with you a project we ran in conjunction with a development team to market a Health Assessment Tool that is called Health Navigator. This blog post covers our thinking and planning insights that went into getting this…
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Medical Practice Marketing – testing the idea of Minor Trauma Centres
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Let us share with you a campaign we ran to test a Local Government idea that we called Minor Trauma Centres. The images in this post are how we presented the ideas to our client and the thinking behind those…
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Healthcare Marketing delivers MORE
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“With millions of dollars in cutting edge technology behind us we still believe our strongest investment is in the people we employ. The collective knowledge within Sonic HealthPlus is helping to change the face of health, ensuring we deliver more…
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A Winning Health Care Marketing Strategy
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We worked with a client recently who specialises in developing technology that is driven by AI (artificial intelligence). What we learnt first hand is that for AI to work, there needs to be lots and lots of data in order…
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Neuro-marketing – How we define what you are really selling
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We believe marketing is a method and consumer buying behaviour is a science (neuro-marketing). We developed our branding system to combine the two to make marketing a methodology. Our system is based on Swiss psychiatrist Carl Jung’s theory of ‘archetypes’…
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Turn Your Customers into Brand Advocates
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A brand advocate is a customer or person who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great as they build your brand and business, attracting…
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5 Signs that You Need a New Logo
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A good logo can have a big impact on your business. Sometimes companies get it right the first time (think Nike) and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted…
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Brio’s Best Practices for Typography in Digital Design
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Typography plays a significant role in communication through websites or mobile apps to establish a clear connection with users. Good typography makes the act of reading easy, while poor typography turns users off. With this in mind, we’ve come up…
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