Everyone loves winning: how Rydges used gamification to double sales
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What is happening in our world?
We make it our job to ensure your audience hears and understands what you have to say. Every now and then, we have some things to say ourselves.
This is where we share our client’s successes and promote what is happening in the world of accessibility and design
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BRW reporter Ben Hurley writes this story below that supports what I have been saying about the role a clever use of game ideas and techniques can do to intrinsically motivate an audience. Good on Rydges, this is great example…
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Va Va Voom… bringing the Renault brand to life
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http://www.youtube.com/watch?v=rSdwyPIp0zs&feature=player_embedded Renault in the UK gave some test drivers of their new Clio a drive to remember when they pressed the ‘Va Va Voom’ button. This tagline has served Renault well over the years and now a freshly installed button…
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Change a behaviour using Gamification
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Since completing my 10 week Gamification course at the end of 2012, I have been tuning into ways we can start to shape the behaviours of the community for the better. Gamification is not a concept I can explain in just…
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Who gives a crap – Indiegogo success story
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We love a good success story and this is one from a Melbourne based business who has teamed product with a good cause. Posting their clever video on Indiegogo, an international crowdfunding site, they set a goal to raise $50K…
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Air New Zealand Team up with the Hobbit
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With the arrival of ‘The Hobbit’ in cinemas, Air New Zealand created this safety announcement in the style of JRR Tolkien’s classic series. We were in New Zealand when the Hobbit was released and travelled back to Sydney on an…
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Parking Douche
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We have all had an issue with people parking illegally but there is an even bigger problem with this in Russia and so it was social media to the rescue. With a goal to shame those responsible, this campaign used…
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Fiats graphic design flair
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The Design Institute of Australia is proud to announce their endorsement of the 2013 Fiat Nationals. The event hosted by the Queensland FIAT car club – a Non for profit organisation, provides the opportunity to highlight the beautiful graphic designs…
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Smell the Power with Old Spice
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Earlier this year Old Spice and Proctor and Gamble teamed up to create ads with cut through. Starting off with a peaceful setting presenting a cleaning product, the ad is hijacked by Old Spice’s Terry Crews, with a statement “Old Spice…
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When a viral video is not a viral video!
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This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere? I think it is…
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